Products
Look at Frozen
Snacks in a whole new way – Get Nutrition, Taste and Variety all in one go!
Just ‘ Easy cook’ the way you like it – Bake , Air fry, Shallow Fry, Deep Fry or simply Tawa
Cook and take a bite to satisfy any craving!
Alphabytes
Cheese & JalapenoPopper
Cheesy Corn Triangles
Chilli Garlic Potato Shots
Classic Aloo Tikki
Crispy French Fries
Dilli Dahi kebab
Hara bhara kebab
Lime & Mint Wedges
Lebanese Falafel Kebab
Mumbai Vada Pops
Spinach Corn BurgerPatty
Veggie Pizza Pocket
Veg Burger Patty
Chicken Burger Patty
Chicken Galauti Kebab
Chicken Popcorn
Chicken Seekh kebab
Crispy Chicken Fries
Crunchy Chicken Nuggets
Desi Style Chicken Patty
Spicy Chicken Grill Patty
Classic ALoo Tikki
Delhi's favourite street food - Mazedaar with a crispy bite! Create variety everyday by making into a burger, wrap, sandwich or chaat.
More Info- Dilli's masaledaar favourite
- No added preservatives
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Deep Fry
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Air Fry
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Shallow Fry
*Without affecting the net weight occasionally there could be a variation in the number of pieces.
Lime & Mint Wedges
An indian twist on a western favourite. Now try skin on wedges spiked with a tangy mint lemon masala
More Info- Crispy bite, Tangy punch
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Deep Fry
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Bake
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Air Fry
Crispy French Fries
Crispy golden fries made from special variety of potatoes. Sprinkle salt or your favourite masala and enjoy. Serve with ketchup, make honey chilli potatoes or loaded fries with your favorite toppings.Use as a crispy side with burger, wrap, sandwich or even with traditional Indian meals: Dal Chawal, Khichadi or Sambhar chawal.
More Info- No added preservatives
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Deep Fry
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Bake
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Air Fry
Mumbai Vada Pops
Authentic Mumbai Vada recreated as mini besan coated bites so you can get that spicy, garlicky masti anytime!
More Info- No added preservatives
- Mumbai's favorite snack
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Deep Fry
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Air Fry
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Shallow Fry
*Without affecting the net weight occasionally there could be a variation in the number of pieces.
Lebanese Falafel Kebab
A lebanese chickpea classic with the freshness of mixed herbs- parsley, mint & coriander. Try as is or in a wrap/ sandwich along with handmade hummus.
More Info- High Protein
- No added preservatives
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Deep Fry
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Air Fry
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Shallow Fry
*Without affecting the net weight occasionally there could be a variation in the number of pieces.
Chessy Corn Triangles
Triangles of Indulgence. Italian seasoned, cheese & corn filled gooey delights that are sure to leave you asking for more
More Info- Filled with real cheese
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Shallow Fry
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Deep Fry
*Without affecting the net weight occasionally there could be a variation in the number of pieces.
Veggie Pizza Pocket
A pocket full of fun. All the excitement of a pizza - cheese, herbs and classic toppings of capsicum, onion and sweetcorn stuffed in a golden pocket. A pocket with a puff like coating outside and classic pizza toppings inside, All time favourite for every ocassion. Packed with the goodness of vegetables.
More Info- With real cheese & veggies
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Deep Fry
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Air Fry
*Without affecting the net weight occasionally there could be a variation in the number of pieces.
Alphabytes
"A' for Alpha, "B" for Bite, "C" for yourself that they taste a delight! Have fun with the kids- eat, play, learn! Crispy outside & soft inside.
More Info- No added Preservatives
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Deep Fry
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Air Fry
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Bake
*Without affecting the net weight occasionally there could be a variation in the number of pieces.
Chilli Garlic Potato Shots
There’s something undeniably satisfying about popping these chilli garlic potato shots. Perfect finger food for a bar menu and ideal for a platter or as a side to a main dish.
More Info-
Deep Fry
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Air Fry
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Bake
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Shallow Fry
*Without affecting the net weight occasionally there could be a variation in the number of pieces.
Veg Burger Patty
Big on flavour, big on ingredients (potato, carrots, peas & corn) and a big crunchy bite from golden breadcrumbs! This is sure to be the mainstay of your burger menu.
More Info-
Deep Fry
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Air Fry
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Bake
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Shallow Fry
*Without affecting the net weight occasionally there could be a variation in the number of pieces.
Cheese & Jalapeno Popper
Spicy, cheesy and extremely crowd pleasing. What’s not to love about these tempting poppers, filled with the creaminess of cheese, balanced with the heat from jalapenos! Serve them hot with a simple dip on the side.
More Info-
Deep Fry
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Shallow Fry
*Without affecting the net weight occasionally there could be a variation in the number of pieces.
Spinach Corn Burger Patty
Coated with crunchy golden breadcrumbs this patty comes with the goodness of spinach and corn inside. The flavour of green chillies lends a punch making it a really tasty, really healthy treat.
More Info-
Deep Fry
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Air Fry
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Bake
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Shallow Fry
*Without affecting the net weight occasionally there could be a variation in the number of pieces.
Crispy Chicken Fries
Your favourite fries now get a chicken make over. Crispy outside and tender inside they’re a delicious treat.
More Info- Goodness of Protein
- No added preservatives
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Deep Fry
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Air Fry
*Without affecting the net weight occasionally there could be a variation in the number of pieces.
Crunchy Chicken Nuggets
Everyone's favourite - Juicy chicken on the inside, crunchy & golden outside. Triangular in shape for an even bite. Nutritious & tasty delight for all. Enjoy with a cheese dip or good old ketchup. Put them in a roll for a crunchy and juicy filling. Make a complete meal by serving it alongside a burger, wrap or sandwich.
More Info- High Protein
- No added preservatives
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Deep Fry
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Air Fry
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Shallow Fry
*Without affecting the net weight occasionally there could be a variation in the number of pieces.
Desi Style Chicken Patty
Your favorite burger patty with an Indian twist. Chicken Keema mixed with spices to give it a unique taste that sets it apart.
More Info- No added preservatives
- Patty with an Indian twist
- Goodness of Protein
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Deep Fry
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Air Fry
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Shallow Fry
*Without affecting the net weight occasionally there could be a variation in the number of pieces.
Dilli Dahi kebab
A spicy kebab with the goodness of curd combined with your ever favourite paneer. Different from the lot, because of its unique texture: Soft & creamy with Indian flavours of coriander, Cumin, Black Pepper,Cardamom and Clove giving you the great taste. Have them as is, serve with onions rings & mint chutney on the side. Just make it on tawa, no need to deep fry.
More Info- No added preservatives
- Goodness of Calcium
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Tawa Cook
*Without affecting the net weight occasionally there could be a variation in the number of pieces.
Hara bhara kebab
Go Green ! Enjoy this unique combination of veggies with authentic Indian spices. A nutritious & delicious classic vegetarian kebab made with spinach and green peas. Add taste & colour to your kebab platter. Slide this inside a sandwich, burger or a roll for a quick & nutritious treat. Just make it on tawa, no need to deep fry.
More Info- No added preservatives
- Low fat
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Tawa Cook
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Bake
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Air Fry
*Without affecting the net weight occasionally there could be a variation in the number of pieces.
Chicken Galauti Kebab
Aromatic Indian spices make this soft nawabi kebab a melt in your mouth delight. Just make it on tawa, no need to deep fry. Have them as is served with onions rings & mint chutney on the side. Make a roll/sandwich with crunchy veggies & soft kebab inside.Hero of your kebab platter.
More Info- No Added Preservatives
- High Protein
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Tawa Cook
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Bake
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Air Fry
*Without affecting the net weight occasionally there could be a variation in the number of pieces.
Chicken Seekh kebab
Juicy chicken mixed with our secret mixture of spices and herbs to create mouth watering chicken seekh kebabs for zingy Indian deliciousness. Enjoy with mint chutney and onions on the side. Put them in a roll, sandwich or even rice to make a complete meal. ITC Master Chef is a high quality brand and its products are of highest standard in taste & quality.
More Info- No Added Preservatives
- High Protein
- Just Microwave
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Microwave
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Tawa Cook
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Bake
*Without affecting the net weight occasionally there could be a variation in the number of pieces.
Chicken Burger Patty
There’s something undeniably satisfying about popping these chilli garlic potato shots. Perfect finger food for a bar menu and ideal for a platter or as a side to a main dish.
More Info-
Deep Fry
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Shallow Fry
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Bake
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Air Fry
*Without affecting the net weight occasionally there could be a variation in the number of pieces.
Spicy Chicken Grill Patty
Get the ideal chicken grilled patty to satisfy your barbecue cravings! A patty made from tender chicken, with a hint of chillies, spices and onion, that will give a tasty twist to your burgers, wraps and sandwiches
More Info- No Added Preservatives
- High Protein
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Grill
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Tawa/Non-Stick Pan
*Without affecting the net weight occasionally there could be a variation in the number of pieces.
Chicken Popcorn
These popcorn sized chicken bites are a delight for the family. Enjoy these anytime snacks with your favourite dip.
More Info- No Added Preservatives
- High Protein
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Deep Fry
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Shallow Fry
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Bake
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Air Fry
*Without affecting the net weight occasionally there could be a variation in the number of pieces.
Choose Wise
ITC Master Chef brings to you a range of snacks that is all kinds of WISE. Nutrition – Wise, Taste – Wise and Variety – Wise!!
With the support of the master chefs at ITC Hotels, we have developed a variety of nutritious and tasty choices.
Enjoy them as is or create your own endless possibilities in the comfort of your kitchen.
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No added preservatives*
Hard to believe? But that’s the power of Freezing – Being a natural form of preservation all we need to do is mix some fantastic ingredients and flavors to create a special recipe just for you. Just be sure you maintain the -18⁰C or below temperature.
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Why only deep fry?
Bake, Air fry, Shallow Fry or simply Tawa Cook. We’ve crafted our recipes to suit a variety of cooking methods that go way beyond deep frying and allow you the freedom to follow the lifestyle you choose.
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Think Beyond Potatoes
The vegetable family has so many stars but have you tried them in frozen snacks? We have an array of nutrition rich ingredients like beetroot, spinach, peas, paneer, hung curd, carrots and even lentils such as chickpea and rajmah in our range.
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Good for you
Some of our products come with added nutritional benefits like -
- Goodness of protein
- Low fat.
- Goodness of Veggies
Check the pack to know more about the goodness your preferred product has to offer you.
*Not applicable for Cheesy Corn Triangles and Veggie Pizza Pocket
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From our kitchen to yours
Our recipes, with the support of master chefs at ITC Hotels, have been crafted to perfection & then frozen at our factories using IQF (Individually Quick Frozen) technology. The power of freezing ensures that the taste stays locked in until you cook it in your kitchen.
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Desi Videshi
Enjoy the punch of Indian flavors from across the country like Mumbai Vada Pops, Achari Beetroot Kebab, Rajmah Ki Galauti, Chicken Galauti, Desi Style Chicken Patty and some international classics like Lebanese Falafel Kebab, Mediterranean Chicken Kebab, Crispy French Fries, Crunchy Chicken Nuggets made within minutes in the comfort of your home.
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Spice it up
Some like it spicy. Some like it mild. We like it all! And hence our range caters to all kinds of taste buds.
But don’t believe us. Try it yourself.
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Range of veg & non veg snacks
We offer you a range of veg & non veg snacks. You can churn out a restaurant like menu in no time.
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Multiple Easy Cook Methods
Bake, Air fry, Shallow Fry, Deep Fry or simply Tawa Cook. Use the cooking method of your choice.
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Age no bar!
Do the adults miss the fun the kids seem to be having? No longer. Our range ensures that there is something for everyone - from youngsters to adults to kids. Now please everyone in one go!
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Endless Possibilities
Create magic with your amazing cooking skills and these crave worthy products. Whether you’re looking for something quick and easy or something fancy and exclusive, these products give you the option for both.
The journey from using the product as is to giving it a culinary twist that keep people guessing is right here.
How Freezing Works
Peep into your freezer & you'll realize that it is a storehouse for everything you want to preserve - the fresh green peas from the winters, the masalas your mother sent or those special dry fruits you picked up. Isn't it interesting how you can preserve both taste & nutrition with such a simple act!
So how does it actually work? Freezing is nature’s pause button that keeps food safe and healthy. It does this by preventing micro-organisms from growing and by slowing enzyme activity that causes food to spoil.
Ever questioned why frozen food tends to have a long shelf life? Well, it is the freezing that locks in the goodness of any food we consume hence extending it's life naturally when stored in the right conditions at -18⁰C or below.
And that's why we use the power of freezing to bring to you our handcrafted recipes. Using advanced IQF (Individually Quick Frozen) technology and a robust supply chain we preserve all its goodness – taste, texture & nutrition until it reaches you.
Below are some tips to ensure that the most important aspect of your frozen products
i.e the right temperature is maintained
Frozen Snacks Myths Busted
Not True.
It’s actually the power of Freezing that helps keep our products preservative free. Freezing is nature’s pause button that keeps food safe. Ever questioned why frozen food tends to have a long shelf life? Well, it is the freezing that locks in the goodness of any food we consume hence extending its life naturally when stored in the right conditions, which is at -18⁰C or below. We all preserve fresh green peas from the winters and use it throughout the year the same way.
It’s actually the power of Freezing that helps keep our products preservative free. Freezing is nature’s pause button that keeps food safe. Ever questioned why frozen food tends to have a long shelf life? Well, it is the freezing that locks in the goodness of any food we consume hence extending its life naturally when stored in the right conditions, which is at -18⁰C or below. We all preserve fresh green peas from the winters and use it throughout the year the same way.
Not True.
Our range of products come with added nutritional benefits of Goodness of protein, Low Fat, Goodness of Veggies and also multiple Easy Cook methods like Bake, Air fry, Shallow Fry or simply Tawa Cook that are healthier alternatives to deep frying. To make things even better, we have ventured into other nutrition rich ingredients like beetroot, spinach, peas, paneer, hung curd, carrots and even lentils such as chickpea and rajmah, going far beyond just potatoes. Moreover freezing these products locks in nutrition. Some of our recipes have been created keeping your nutritional needs in mind as well. Our products like Lebanese Falafel Kebab, Rajmah Ki Galauti & even chicken products have the added ‘Good for You’ benefits as well.
Our range of products come with added nutritional benefits of Goodness of protein, Low Fat, Goodness of Veggies and also multiple Easy Cook methods like Bake, Air fry, Shallow Fry or simply Tawa Cook that are healthier alternatives to deep frying. To make things even better, we have ventured into other nutrition rich ingredients like beetroot, spinach, peas, paneer, hung curd, carrots and even lentils such as chickpea and rajmah, going far beyond just potatoes. Moreover freezing these products locks in nutrition. Some of our recipes have been created keeping your nutritional needs in mind as well. Our products like Lebanese Falafel Kebab, Rajmah Ki Galauti & even chicken products have the added ‘Good for You’ benefits as well.
Recipes
Feeling a bit creative?
Create multiple recipes from our range and surprise your friends and
family.
FAQs
You can find our frozen range of snacks in all leading super markets. Or Click Here
Ideally always buy frozen food towards the end of your shopping trip & once purchased
try and keep it in your home freezer as quickly as possible. Try and keep it away from
the sun.
Maintaining the right temperature is one of the key aspects of keeping frozen products
safe to consume. Always buy from a trustworthy store that maintains -18⁰C or below in
their freezers. Once you bring it home remember it has to be stored in the freezer
compartment of your fridge. If you are using only a part of contents of the pack, please
ensure that you seal it with a rubber band or clipper & put the remaining product back
in the freezer as soon as possible.
Sometimes if the storage temperature has not been maintained at -18⁰C or below there is a
possibility that the product may be spoilt and hence couldeither be giving a foul smell
or you can visibly see fungus. Please do not consume this product. First please check
the temperature of your home freezer to ensure it is functioning properly. If you think
it has happened before you purchased it please take it back to the retailer you bought
it from for further action to be taken. Always buy frozen products from a trustworthy
store that keeps products at the right temperature thus maintaining their quality.
Sorry to hear that you did not receive the product in right form and
shape,this happens when product is not handled properly and exposed totemperature abuse.
Please take it back to the retailer you bought it fromfor further action to be taken.
This is likely to happen to cheese products. We recommend you choose your retailer
wisely before making anypurchases.
All our products are ‘Easy cook’ giving you a variety of cooking methods to choose from -
Air Fry, Bake, Shallow Fry, Deep Fry or simply Tawa Cook.
Cooking instructions have been mentioned on the packs. Read carefully and follow.
You don’t have to defrost the product unless mentioned. You can directly use your chosen
method of cooking.
We are sorry to hear that you have faced some difficulty with making the product at
home. First, it is important to ensure that you are not thawing the product as this
creates moisture which impacts the final cooking. Secondly, depending on the method of
cooking you have used sometimes every piece of equipment – Air Fryer, Oven etc. may give
slightly different results basis the brand. In the case of kadhai the temperature of the
flame as well as consistency of the heat makes a difference. Hence you may need to
experiment some more to perfect the cooking method. Our suggestion is: If the product is
burnt, slightly reduce temperature as well as cooking time and re-try If the Product is
undercooked, slightly increase temperature or increase the cooking time and re-try We
hope that you will be able to enjoy ITC Master Chef as we intended!
You can re-seal the pack either with a rubber band or a clip. You can also choose to
repack the contents in a freezer friendly box and keep it inside the freezer.
It’s always best to have the product hot & fresh. However to re-heat you can either
re-fry/ air fry/ bake the product for a couple of minutes.
ITC is known for its strict adherence to quality standards. These products have been
manufactured in a state of the art plant with high standard of manufacturing practices
and hygiene standards. All our manufacturing facilities meet FSSAI guidelines.Note: Keep
a look out for any foul smell or any damage caused by temperature abuse.
Please check the manufacturing location present on the back of pack of the product. In
case of multiple manufacturing unit addresses, match the first letter of Batch No. with
corresponding letter before the address on thepack.
Shelf life of the products range from 9 months to 18 months. Please refer to the back of
pack for shelf life details of the product.
The shelf life is long (9-18 months) because it is the freezing that acts as anatural
preservation technique. Hence ITC Master Chef Range of Frozen Snacks have “No Artificial
Preservatives” as mentioned on the pack. *Not applicable for Cheesy Corn Triangles and
Veggie Pizza Pocket.
Many regular kitchen ingredients such as salt, sugar, vinegar & even oil are considered
preservatives (most of us use them in pickles for exactly this purpose of preservation)
and our products also contain some of them.
Yes it is food grade.
You can use your regular cooking oil with a high smoking point for frying these snacks.
The categorization is based on regulatory guideline on labelling.
At ITC we are committed to making our great tasting food better for you & your family.
This is how we do it-
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No
added preservatives* –
As Freezing is a natural form of preservation we don’t need to add artificial preservatives. Just fantastic flavor & the best quality ingredients is the key -
Good for you –
Some of our products come with added nutritional benefits like Goodness of Protein, Goodness of Veggies and Low Fat. -
Easy Cook –
Do you avoid frozen snacks to avoid deep frying? With ITC Master Chef just Shallow Fry, Bake , Air fry or simply Tawa Cook . We’ve crafted our recipes to suit a variety of cooking methods to go way beyond deep frying and allow you the freedom to follow the lifestyle you choose. - Meet FSSAI guidelines
To ensure you have the product just as we intended please follow some of these simple
instructions
- Always store at -18⁰C or below. Temperature abuse is the main reason for product spoilage
- Don’t thaw unless mentioned. Remove from the freezer and cook it straight
- Once opened please tightly seal the remaining product & keep it back in the freezer as soon as possible.
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Frozen Snacks aren’t for serious chefs & only for amateurs -
Not True.
Our products have been crafted by master chefs at ITC hotels, giving you products that are difficult to replicate at home like Falafel, Galouti and other kebabs. You’ll be surprised with the variety you can create with ITC Master Chef Frozen Snacks as a base. We simplify some of the process for you so you can innovate the rest! -
Frozen Food isn’t as tasty as fresh food -
Not True.
Freezing allows taste, flavor and texture to be preserved. Therefore when you cook it you get delicious food that will leave everybody thinking that it’s made fresh! -
Frozen Food can’t be nutritious -
Not True.
Our range of products come with added nutritional benefits of Goodness of protein, Low Fat, Goodness of Veggies and also multiple Easy Cook methods like Bake, Air fry, Shallow Fry or simply Tawa Cook that are healthier alternatives to deep frying. To make things even better, we have ventured into other nutrition rich ingredients like beetroot, spinach, peas, paneer, hung curd, carrots and even lentils such as chickpea and rajmah, going far beyond just potatoes. Moreover freezing these products locks in nutrition through freezing without any artificial preservatives in them (all other product except veggie pizzapocket & cheesy corn triangles). Our products like Lebanese Falafel Kebab, Rajmah Ki Galouti & even chicken products have added ‘Good for You’ nutritional benefits as well.
Feeling Hungry?
Order our products and fulfil your hunger with the most amazing products in town!
Order our products and fulfil your hunger with the most amazing products in town!
