Products
Look at Frozen
Snacks in a whole new way – Get Nutrition, Taste and Variety all in one go!
Just ‘ Easy cook’ the way you like it – Bake , Air fry, Shallow Fry, Deep Fry or simply Tawa
Cook and take a bite to satisfy any craving!
Classic ALoo Tikki
Delhi's favourite street food - Mazedaar with a crispy bite! Create variety everyday by making it into a burger, wrap, sandwich or a chaat.
More Info- No Artificial Preservatives
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Shallow Fry
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Bake
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Air Fry
*Without affecting the net weight occasionally there could be a variation in the number of pieces.
Lime & Mint Wedges
An Indian twist on a western favourite. Now try skin on wedges spiked with a tangy lime & mint flavour.
More Info- No Artificial Preservatives
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Shallow Fry
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Bake
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Air Fry
*Without affecting the net weight occasionally there could be a variation in the number of pieces.
Crispy French Fries
Crispy golden fries made from a special variety of potatoes. Sprinkle salt or your favourite masala and enjoy.
More Info- No Artificial Preservatives
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Shallow Fry
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Bake
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Air Fry
*Without affecting the net weight occasionally there could be a variation in the number of pieces.
Mumbai Vada Pops
Popular Mumbai Batata Vada recreated as mini besan coated bites so you can get that spicy, garlicky masti anytime.
More Info- No Artificial Preservatives
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Shallow Fry
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Bake
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Air Fry
*Without affecting the net weight occasionally there could be a variation in the number of pieces.
Lebanese Falafel Kebab
A lebanese chickpea classic with flavours of parsley, mint & coriander to give you the perfect bite. Try as is or in a wrap/sandwich along with homemade hummus.
More Info- High Protein
- No Artificial Preservatives
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Shallow Fry
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Bake
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Air Fry
*Without affecting the net weight occasionally there could be a variation in the number of pieces.
Chessy Corn Triangles
Triangles of Indulgence. Italian seasoned, cheese & corn filled gooey delights that are sure to leave you asking for more.
More Info- Goodness of Protein
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Shallow Fry
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Deep Fry
*Without affecting the net weight occasionally there could be a variation in the number of pieces.
Veggie Pizza Pocket
A pocket full of fun. All the classic flavours of a pizza- cheese, capsicum, onion, sweet corn and oregano seasoning stuffed in a golden pocket.
More Info- With Real Cheese & Veggies
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Shallow Fry
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Bake
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Air Fry
*Without affecting the net weight occasionally there could be a variation in the number of pieces.
Crispy Chicken Fries
Your favourite fries now get a chicken makeover. Crispy outside and tender inside they’re a delicious treat.
More Info- Goodness of Protein
- No Artificial Preservatives
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Deep Fry
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Bake
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Air Fry
*Without affecting the net weight occasionally there could be a variation in the number of pieces.
Crunchy Chicken Nuggets
Everyone's favourite - Juicy chicken on the inside, crunchy & golden outside. Enjoy with a cheese dip or good old ketchup.
More Info- High Protein
- No Artificial Preservatives
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Deep Fry
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Air Fry
*Without affecting the net weight occasionally there could be a variation in the number of pieces.
Desi Style Chicken Patty
Your favorite burger patty with an Indian twist. Chicken Keema mixed with spices to give it a unique taste that sets it apart.
More Info- Goodness of Protein
- No Artificial Preservatives
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Deep Fry
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Air Fry
*Without affecting the net weight occasionally there could be a variation in the number of pieces.
Choose Wise
ITC Master Chef brings to you a range of snacks that is all kinds of WISE. Nutrition – Wise, Taste – Wise and Variety – Wise!!
With the support of the master chefs at ITC Hotels, we have developed a variety of nutritious and tasty choices.
Enjoy them as is or create your own endless possibilities in the comfort of your kitchen.
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No Artificial Preservatives*
Hard to believe? But that’s the power of Freezing – Being a natural form of preservation all we need to do is mix some fantastic ingredients and flavors to create a special recipe just for you. Just be sure you maintain the -18⁰C or below temperature.
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Why only deep fry?
Bake, Air fry, Shallow Fry or simply Tawa Cook. We’ve crafted our recipes to suit a variety of cooking methods that go way beyond deep frying and allow you the freedom to follow the lifestyle you choose.
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Think Beyond Potatoes
The vegetable family has so many stars but have you tried them in frozen snacks? We have an array of nutrition rich ingredients like beetroot, spinach, peas, paneer, hung curd, carrots and even lentils such as chickpea and rajmah in our range.
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Good for you
Some of our products come with added nutritional benefits like -
- Goodness of protein
- Low fat.
- Goodness of Veggies
Check the pack to know more about the goodness your preferred product has to offer you.
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From our kitchen to yours
Our recipes, with the support of master chefs at ITC Hotels, have been crafted to perfection & then frozen at our factories using IQF (Individually Quick Frozen) technology. The power of freezing ensures that the taste stays locked in until you cook it in your kitchen.
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Desi Videshi
Enjoy the punch of Indian flavors from across the country like Mumbai Vada Pops, Achari Beetroot Kebab, Rajmah Ki Galauti, Chicken Galauti, Desi Style Chicken Patty and some international classics like Lebanese Falafel Kebab, Mediterranean Chicken Kebab, Crispy French Fries, Crunchy Chicken Nuggets made within minutes in the comfort of your home.
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Spice it up
Some like it spicy. Some like it mild. We like it all! And hence our range caters to all kinds of taste buds.
But don’t believe us. Try it yourself.
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17 products across Veg & Non Veg
With our range we got you covered. You can churn out a restaurant like menu in no time!
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Multiple Easy Cook Methods
Bake, Air fry, Shallow Fry, Deep Fry or simply Tawa Cook. Use the cooking method of your choice.
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Age no bar!
Do the adults miss the fun the kids seem to be having? No longer. Our range ensures that there is something for everyone - from youngsters to adults to kids. Now please everyone in one go!
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Endless Possibilities
Create magic with your amazing cooking skills and these crave worthy products. Whether you’re looking for something quick and easy or something fancy and exclusive, these products give you the option for both.
The journey from using the product as is to giving it a culinary twist that keep people guessing is right here.
How Freezing Works
Peep into your freezer & you'll realize that it is a storehouse for everything you want to preserve - the fresh green peas from the winters, the masalas your mother sent or those special dry fruits you picked up. Isn't it interesting how you can preserve both taste & nutrition with such a simple act!
So how does it actually work? Freezing is nature’s pause button that keeps food safe and healthy. It does this by preventing micro-organisms from growing and by slowing enzyme activity that causes food to spoil.
Ever questioned why frozen food tends to have a long shelf life? Well, it is the freezing that locks in the goodness of any food we consume hence extending it's life naturally when stored in the right conditions at -18⁰C or below.
And that's why we use the power of freezing to bring to you our handcrafted recipes. Using advanced IQF (Individually Quick Frozen) technology and a robust supply chain we preserve all its goodness – taste, texture & nutrition until it reaches you.
Below are some tips to ensure that the most important aspect of your frozen products
i.e the right temperature is maintained
Frozen Snacks Myths Busted
It’s actually the power of Freezing that helps keep our products preservative free. Freezing is nature’s pause button that keeps food safe. Ever questioned why frozen food tends to have a long shelf life? Well, it is the freezing that locks in the goodness of any food we consume hence extending its life naturally when stored in the right conditions, which is at -18⁰C or below. We all preserve fresh green peas from the winters and use it throughout the year the same way.
Our range of products come with added nutritional benefits of Goodness of protein, Low Fat, Goodness of Veggies and also multiple Easy Cook methods like Bake, Air fry, Shallow Fry or simply Tawa Cook that are healthier alternatives to deep frying. To make things even better, we have ventured into other nutrition rich ingredients like beetroot, spinach, peas, paneer, hung curd, carrots and even lentils such as chickpea and rajmah, going far beyond just potatoes. Moreover freezing these products locks in nutrition. Some of our recipes have been created keeping your nutritional needs in mind as well. Our products like Lebanese Falafel Kebab, Rajmah Ki Galauti & even chicken products have the added ‘Good for You’ benefits as well.
Recipes
Feeling a bit creative?
Create multiple recipes from our range and surprise your friends and
family.
Coming Soon
FAQs
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No Artificial Preservatives* –
As Freezing is a natural form of preservation we don’t need to add artificial preservatives. Just fantastic flavor & the best quality ingredients is the key -
Good for you –
Some of our products come with added nutritional benefits like Goodness of Protein, Goodness of Veggies and Low Fat. -
Easy Cook –
Do you avoid frozen snacks to avoid deep frying? With ITC Master Chef just Shallow Fry, Bake , Air fry or simply Tawa Cook . We’ve crafted our recipes to suit a variety of cooking methods to go way beyond deep frying and allow you the freedom to follow the lifestyle you choose. - Meet FSSAI guidelines
- Always store at -18⁰C or below. Temperature abuse is the main reason for product spoilage
- Don’t thaw unless mentioned. Remove from the freezer and cook it straight
- Once opened please tightly seal the remaining product & keep it back in the freezer as soon as possible.
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Frozen Snacks aren’t for serious chefs & only for amateurs -
Not True.
Our products have been crafted by master chefs at ITC hotels, giving you products that are difficult to replicate at home like Falafel, Galouti and other kebabs. You’ll be surprised with the variety you can create with ITC Master Chef Frozen Snacks as a base. We simplify some of the process for you so you can innovate the rest! -
Frozen Food isn’t as tasty as fresh food -
Not True.
Freezing allows taste, flavor and texture to be preserved. Therefore when you cook it you get delicious food that will leave everybody thinking that it’s made fresh! -
Frozen Food can’t be nutritious -
Not True.
Our range of products come with added nutritional benefits of Goodness of protein, Low Fat, Goodness of Veggies and also multiple Easy Cook methods like Bake, Air fry, Shallow Fry or simply Tawa Cook that are healthier alternatives to deep frying. To make things even better, we have ventured into other nutrition rich ingredients like beetroot, spinach, peas, paneer, hung curd, carrots and even lentils such as chickpea and rajmah, going far beyond just potatoes. Moreover freezing these products locks in nutrition through freezing without any artificial preservatives in them (all other product except veggie pizzapocket & cheesy corn triangles). Our products like Lebanese Falafel Kebab, Rajmah Ki Galouti & even chicken products have added ‘Good for You’ nutritional benefits as well.
Order our products and fulfil your hunger with the most amazing products in town!